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Ethnographic design research into the experience of f oncology patient treatment services
November - December 2019 







For Private healthcare organisation, due to NDA’s I am unable share the client

Project team: Iain Barker (Principal designer) and myself



Project summary            
Going through cancer treatment can be a life altering event. People often feel a sense of isolation and a desire for greater support.
The healthcare organisation recognised the need to improve the oncology experience with the intent of better informing patient outcomes from diagnosis through to recovery.

We were engaged to carry out qualitative research with cancer patients, oncology staff, and specialists to develop an understanding of the current oncology experience as well as people’s aspirations for the future service offering. Whilst the research focused on the patient experience, this work also drew out insights about how larger systemic policies and funding decisions had a significant impact on their overall experience. Our reccomendations reflected ways in which the organisation could help bridge the gap patients were experiencing due to these shifts.

Project approach
We conducted qualitative research with 93 people via in person workshops in five locations; Sydney, Brisbane, Perth and Melbourne. We engaged with a combination of Oncology staff including nurses, oncologists and hematologists and patients who were in a wide range of the various stages of treatment, some with a terminal diagnosis. During the sessions we spoke about what’s working well and what could be improved for future patients. 

Project outcomes
The patient research enabled us to identify future opportunities for the healthcare provider. One of the resounding opportunities was to connect patients with non-hospital based services such as community and allied health services. Reducing variability in the discovery of support services (some patients discover services themselves or via recommendations from other cancer service providers), and creating clearer pathways to related non-hospital services.