One of Australia’s major cities was in the process of designing a new world class transport system that will radically change how people can engage with the city and play a major role in enabling greener transport choices therefore reducing car dependency.
Across multiple projects, we were engaged to conduct research with customers to inform the design of the entire transport system. The engagement spanned across multiple locations and involved taking a diverse set of customers through the latest designs to understand how it will serve their transport needs and what behaviour changes it may encourage.
The intention of the research was to attain customer feedback early in the design process rather than later when changes to the transportation system would be far more expensive.
Read more here
Across multiple projects, we were engaged to conduct research with customers to inform the design of the entire transport system. The engagement spanned across multiple locations and involved taking a diverse set of customers through the latest designs to understand how it will serve their transport needs and what behaviour changes it may encourage.
The intention of the research was to attain customer feedback early in the design process rather than later when changes to the transportation system would be far more expensive.
Read more here